* Which customer market segments do our company or products target?

* What attracts customers to our products and causes them to decide to purchase them?

* What needs or problems lead customers to consider buying from our company?

* What sustained benefits in the customer’s personal or business life can we enable?

* What trends or changes in our customer base are affecting their interest in our products?

Here are some strategic marketing guidelines to help you develop a strategic marketing plan for your organization:

Strategic Marketing Tip #1

Devise a plan with a focused and clearly defined plan and aim for your business, along with core values, direction as well as and short and long term goals. This should serve as the foundation for all your business, marketing and other plans.

Strategic Marketing Tip #2:

Devise a Strategic Action Plan that analyzes your goals into smaller tasks with assigned manpower (leader and group), technology, and time schedule (completion date).

Cultivate favorable relationships with your stakeholders. This ensures that as they get to know you better, they feel more inclined to continue to do business with you.

Be persistent and patient and no matter what, always be positive and optimistic.

Channelize your priority marketing efforts onto existing clients and customers rather than in trying to seek new clientele.

Devise and set in place an Integrated Marketing Communications (IMC) plan.

Devise and refine your Unique Selling Proposition (USP) to help differentiate you brand and your business from the competition.

Have a functional website that will allow you to make effective use of the Internet and tap a huge market.

Devise and institute an assessment program for your marketing activities and campaigns and seek continuous improvement of your marketing program.

Devise and implement a customer contact and feedback management system to incorporate Top Of Mind Awareness (TOMA) into your marketing program.

JLC Marketing has been serving the Greater Cincinnati community since 2003. We specialize in local small businesses, and our staff offers quality and reliable Internet Marketing services you can count on.

In addition, our friendly and professional staff is here to answer any questions you may have about our company or our services.

Whether you are a new business and need to establish a web presence, or,  an  established business looking to find new customers, we have what you need at prices you can afford.

At JLC Marketing, our goal is to provide you with courteous, expedient, professional service of the highest caliber.

Browse our Web site for more information about our services and how we can help you.

At JLC Marketing, the customer always comes first.

If you have any questions or would like to speak with a JLC Marketing representative regarding our services, please e-mail us at info@jlcmarketing.com
or call us at 513-863-8189.

But unlike traditional marketing vehicles where years had to be spent developing and perfecting a strategy, social media allows you to drip, drip, drip your message consistently and inexpensively. We can help you decide the best way to promote yourself in these new marketing arenas.

On-Site Optimization
Understanding that search engine optimization is all about relevancy, we do the work that is necessary to ensure that Google and other search engines see your site as more and more relevant over time. However unlike most search engine companies, we will not send you a list of recommendations for you to implement. We understand that you are busy and certainly don’t have time to execute an internet marketing strategy. We do the heavy lifting ourselves necessary to drive more business to your website.

For those who are unfamiliar with Mobile Marketing, here it is in a nut-shell:

M-Commerce: The ability to purchase a product/service via a cell or smart phone.

Mobile Advertising: Advertising through mobile devices. This can be advertising on mobile websites or smart phone apps. Typically mobile advertising can be a click to a call, to a mobile page, a video, or song.

Sales Fact:

- Currently One Third of people around the world have mobile internet access, which is twice as many as the number of internet-connected personal computers.

- 50% of the world’s population is expected to have access to the Internet through a mobile device in 3 years!

- Development of mobile websites and mobile applications are growing…just look at the Iphone, Droid, and many other similar mobile phones.

Who’s this perfect for? This type of marketing is perfect for any organization that needs to communicate quickly to their customer/member base.

It can be organizations, it can be parties, events, concerts, sports events…Or it can be for businesses, retail stores that are having specials…meetings, emergency notifications and much much more….